How it works
Skincare youdon't have tofigure out alone
Your beautician builds the ritual, Soina walks you through it every day. You know what to apply and when, when the cream runs out, and what is really happening with your skin.
14 days free. No commitment.
Three steps and you're in
Connect with your salon
Your beautician sends you an invitation, or you find your salon in the app. One tap and your card is linked.
I've set a bottle aside for you — it'll be waiting at your visit.
Thank you! See you Wednesday
Get your ritual
Morning and evening steps, built by your beautician from the products you actually own. She changes them on her side — yours updates instantly.
Morning ritual
- Soothing toner
- Hydrating serum
- Day cream SPF 30
Check them off, see the change
Reminders at your time, a week of care at a glance, and a skin analysis that shows what is shifting.
You check off a step — Soina does the rest
The steps are built by your beautician from the products you actually own. Every check-off grows your streak, completes your care week and updates the usage counter on your shelf.
Click the steps — it works exactly like in the app.
Evening complete — your streak is growing: 6 days in a row.
An app that helps you care for yourself
Soina guides you like a caring habit journal: it celebrates your streak, reminds you at your own time and never guilt-trips you over an off day. And when you need a human — your salon is right behind the app.
- Talk to your salon when you're unsure — no digging for a phone number
- Book a visit right from the conversation
- Send your skin analysis results with one tap
Everything in one place
No notes app, no guessing whether that cream is for morning or night.
Skin analysis
A photo from your phone, four indicators and a portrait of your skin. Comparing it with earlier analyses shows direction, not a single score.
Guided photo: the oval sets the frame, the app watches the light. The analysis takes ~7 seconds and your photo is never stored.
Your skin · 12 July
Scale 0–100 — the higher, the better.
Summary
Skin well hydrated, with slight dryness on the cheeks. The glow is clearly coming back — you can see the effect of regular evenings with your serum.
4 analyses since April — we compare the direction, not a single score.
Clinically validatedThe analysis is powered by Perfect Corp technology — the world leader in beauty AI, used by the biggest cosmetic brands. In a clinical study (Wake Forest School of Medicine): 95% test-retest reliability and over 80% agreement with dermatologists' assessments.
Your shelf
The products you own, with how long they will last — calculated from your ritual, not from guesswork.
Your shelf
Hydrating serum — about 8 days left
Lasts until Thursday. Order ahead at your salon?
Reminders
At the time you set. Morning and evening separately, on the days you choose.
Talk to your salon
Questions, product requests and booking in one thread. No digging for a phone number.
Weather for your skin
Strong UV, frost or dry air — a tip matched to what you actually have on your shelf.
Treatment catalogue
What your salon does, which cosmetics it uses and what to expect. Written in plain language.
Simple, no asterisks
The price for you. With salons and cosmetics producers we agree terms individually.
For you
or €79.90 per year
- A ritual from your salon
- Monthly skin analyses
- Reminders and a usage counter
- Chat and booking
- 14 days free, first analysis included
Your products in the ritual, not in a leaflet
Salons build skincare from your catalogue, and clients see your products where they actually use them — in the daily ritual. You manage the catalogue yourself: descriptions, photos, treatments, consumption.
We agree terms individually — write to us and we'll walk you through it.